New website, digital and branding support for Agudas Israel Housing Association

Thursday 4 August, 2022

Agudus Israel Housing Association (AIHA) began its work to address the housing difficulties of the Orthodox Jewish community. By 1991, the community’s size had reached an estimated 18,000 people.

AIHA is a dynamic and growing housing association and now owns over 900 homes in North London and Salford and they are now extending to Canvey Island, Westcliff – and soon to Gateshead in the Northeast of England. As well as family homes, they also provide accommodation with care.

We were commissioned to design AIHA’s new website and to incorporate the newly formed brand identity, colour scheme and organic shapes throughout the new design for consistency and visual language.

The core deliverable was to establish an online presence for AIHA to maximise engagement and opportunity; which had the flexibility to grow as the site evolved.

We conducted a full IA audit to define clear paths for website visitors; enhancing the user experience and making the site easier to navigate. By conducting this process, we can identify existing gaps whilst also creating a smoother content migration process.

Through this study and by working together with AIHA, we developed a holistic digital solution. We understood that we needed to create more impact in areas such as:

  • Providing opportunities for residents to access services and information related to living in an AIHA property.
  • Creating awareness of career opportunities within the Care and Housing departments to a broader audience
  • Celebrating AIHA’s history and heritage
  • Creating awareness of future developments at AIHA

Once we established our IA and wireframes, we used essences of AIHA’s newly formed brand identity to add design flair to our modular templates.

The curves and decorative lines used throughout are inspired by the shapes used within the logo; creating a modern and fresh feel to the overall design.

As well as designing a modern, secure, compatible and functional website using WordPress CMS platform, we also integrated marketing & SEO tools, including Yoast SEO to boost conversion.

If you would like to find out more about AIHA or see the new website, visit

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As a design team, we are passionate in designing and delivering outcomes that promote change for good and we are always on the lookout for exciting collaborative projects. Drop us a line today to discuss more about collaborating together. We’d love to hear from you.

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