Design, Digital & Aftercare Support

Agudas Israel Housing Association

Agudus Israel Housing Association (AIHA) began its work in 1981 to address the housing difficulties of the Orthodox Jewish community. Born from a campaign to draw the attention of Hackney Council and others to the housing plight of the community, AIHA’s main work at that time was to provide housing advice to families in acute need.

Strategic Objective

The core deliverable was to establish an online presence for AIHA to maximise engagement and opportunity; which had the flexibility to grow as the site evolves.

We worked with AIHA to develop a holistic digital solution that created more impact in areas such as:

  • Providing opportunities for residents to access services and information related to living in an AIHA property.
  • To create awareness of career opportunities within the Care and Housing departments to a broader audience
  • Celebrating AIHA’s history and heritage

Information Architecture & User Experience

We conducted a full IA audit to define clear paths for website visitors; enhancing the user experience and making the site easier to navigate. By conducting this process, we can identify existing gaps whilst also creating a smoother content migration process.

Design flair

We used essences of AIHA’s newly formed brand identity to add design flair to our modular templates.

The curves and decorative lines used throughout are inspired by the shapes used within the logo; creating a modern and fresh feel to the overall design.

Creative Design & Development Solutions

  • Full IA audit and sitemap creation
  • Content strategy / migration
  • Established UX journeys validated with real end users
  • A responsive digital interface.
  • WCAG 2.1 AA compliance
  • Designing a consistent global navigation

End to End approach


Communication workshop, research and analysis

IA Audit

Content evaluation / Categorisation and taxonomy / Navigation labelling and wayfinding / New site map / Migration planning

UX and Design

UX wireframming / UI design / UI Toolkit (style guide and designs) / user testing / forms


Frontend development HTML template / backend CMS integration / content migration / refinement for all design stages exercise

QA & refinement

Quality assurance testing / refinement / prototype testing

Deployment & support

Internal and external implement / CMS training, Staging site development and testing / live site deployment