Strategic Objective
The core deliverable was to establish an online presence for AIHA to maximise engagement and opportunity; which had the flexibility to grow as the site evolves.
We worked with AIHA to develop a holistic digital solution that created more impact in areas such as:
- Providing opportunities for residents to access services and information related to living in an AIHA property.
- To create awareness of career opportunities within the Care and Housing departments to a broader audience
- Celebrating AIHA’s history and heritage
Information Architecture & User Experience
We conducted a full IA audit to define clear paths for website visitors; enhancing the user experience and making the site easier to navigate. By conducting this process, we can identify existing gaps whilst also creating a smoother content migration process.
Design flair
We used essences of AIHA’s newly formed brand identity to add design flair to our modular templates.
The curves and decorative lines used throughout are inspired by the shapes used within the logo; creating a modern and fresh feel to the overall design.
Creative Design & Development Solutions
- Full IA audit and sitemap creation
- Content strategy / migration
- Established UX journeys validated with real end users
- A responsive digital interface.
- WCAG 2.1 AA compliance
- Designing a consistent global navigation
