Healthcare Design Leadership is a not-for-profit community interest company (CIC) with the purpose of providing training which will empower healthcare leaders to maximise their input in the hospital development process. The training is led by a multi-disciplinary faculty combining clinicians, healthcare planners, architects, contractors and researchers.
Our key objective was to design a new brand identity for Healthcare Design Leadership by establishing a new logo with supporting colour palette, typography and graphical patterns and textures. We then used this new brand identity guidelines to deliver a new website that would increase the level of engagement in Healthcare Design Leadership’s selection of courses, optimise conversion rates and increase course enrolment.
For the overall brand identity, we took inspiration from the many shapes found within healthcare architecture and combined this with a bright vibrant colour palette to emphasis optimism and positivity.
Our final logo design emphasises a sense of moving ‘up’ and growth with the use of triangular shapes in the icon. This not only represents the development of skills and knowledge that the healthcare leaders will receive through their training, but also the different levels found in an architectural floor plan.
We worked together with Healthcare Design Leadership to deliver an information architecture strategy, establish a UX and UI design strategy and develop a new online presence using WordPress CMS.
Throughout the website, we made sure to consider richer content in the form of high quality images, clear signposting and targeted call to actions to help guide users throughout their journey.
Inspired by our brand identity, we designed a set of website guidelines that outlined the use of typography, colours, graphical patterns and imagery to be used across the site.
Communication workshop, research and analysis
Content evaluation / Categorisation and taxonomy / Navigation labelling and wayfinding / New site map / Migration planning
UX wireframming / UI design / UI Toolkit (style guide and designs) / user testing / forms
Content migration / refinement for all design stages exercise
Quality assurance testing / refinement / prototype testing
Internal and external implement / Staging site development and testing / live site deployment