Design, Digital and Aftercare Support

Healthcare Planning Academy

Healthcare Planning Academy is a membership organisation for healthcare planning professionals which aims to maintain and improve standards and knowledge within the healthcare planning sector.

The brief

Healthcare Planning Academy approached us to create a new website that features an integrated member’s area with multiple levels, providing entrants and practitioners with a professional development resource and an industry-wide framework of recognised accreditation. This member’s area also features Stripe Payment integration, allowing healthcare planning members to automatically pay for their membership on an annual basis.

As well as a new website, we also developed a new logo and set of brand guidelines that have been designed in conjunction with their digital transformation.

Our approach

Our end-to-end process involved collaborating closely with Healthcare Planning Academy to establish an information architecture and accessible layout for the website. We then considered how the UI elements, including typography, colour and imagery, that were established during the creation of the brand guidelines, worked together to create a professional and approachable aesthetic for the website.

The results

The final website UX and UI design allows healthcare planning professionals to quickly find the information they need including the latest events, seminars and member-only videos and presentations. The website also features an integrated progress form for easy member sign up.

We hope this website will allow new potential members to sign up to the academy, to further improve standards and knowledge within healthcare planning.

End-to-End approach


Communication workshop, research and analysis

IA Audit

Content evaluation / Categorisation and taxonomy / Navigation labelling and wayfinding / New site map / Migration planning

UX and Design

UX wireframming / UI design / UI Toolkit (style guide and designs) / user testing / forms


Content migration / refinement for all design stages exercise

QA refinement

Quality assurance testing / refinement / prototype testing

Deployment support

Internal and external implement / Staging site development and testing / live site deployment