We have worked with Queen Square in the production of informative offline materials as well as the digital transformation of a new website with key focus to increase the number of annual bookings by 130%.
Our key challenge was to increase the number of consultations and MRI scans in Queen Square. Through a series of workshops including patients and clinical consultants to understand the touch points of the journey, we responded by redesigning navigations that encouraged bookings. We designed a system of templates and widgets that provided prospective patients richer content in the form of high quality images and videos, in answer to their typical online search enquiries. The addition of more targeted call to actions helped optimise conversion rates and increasing the bookings in comparison to the previous design.
CONNECTING PATIENTS TO SPECIALISTS
A search functionality allows the user to search by symptom, speciality or name which makes it easier to connect patients to the correct specialists for treatment enquiries.
AN EASY TO UNDERSTAND USER JOURNEY
Split navigation creates dedicated patients and health professionals homepages and navigation to switch to access content targeted to the intended audience. An article-led Knowledge Base in the patients section, allows patients to flick through categorised content that is related to their symptoms (and enhances SEO).