The brief
Silver approached us to design and build a new, refreshed website that brought their services and extensive experience to the forefront while considering their existing brand guidelines.
From the initial workshop, we worked with Silver to understand the challenges of the existing website and help establish the main visions and goals they wanted to achieve with this new website design and build.
Challenges and solutions
By working together to develop the new information architecture, we could establish clearer navigational journeys to their content and targeted CTAs, connecting potential customers with their services whilst showcasing their extensive experience with detailed project case studies.
We understood that the existing website made it difficult to access and share project case studies across social media platforms, as they required dedicated pages. By setting up dedicated post-type project pages, the content is now easier to access and share, and each project also provides more opportunities for storytelling.
Established in 1945, Silver have a rich history and are proud of their employee retention. One of the main areas we developed together more closely is the careers section to help promote career development and progression as well as graduate opportunities. We used a broad range of modules to captivate this user market, including timelines, testimonials and higher CTA visibility to encourage prospective job applicants. Incorporating forms powered by Gravity Forms also helped Silver to keep track of all recruitment enquiries in an organised manner, helping to bring them close to the next generation of talent.
UI styling
For each module design, we considered how we could incorporate the Silver brand colours into each element while adding soft animation effects to add movement and interest to each page. A key list of modular templates was established that could be reused across different pages, making it easier to add content to each section and consistency to the overall UI styling.
We considered typographic hierarchy throughout with a clear structure of heading styles for each page to add visual interest and improve search engine optimisation.
The results
Our communication workshops, combined with content evaluation, navigation labelling, UX, and UI, have helped reorganise displaced content and create a better user experience for potential and existing customers of Silver.
We thoroughly enjoyed working with Silver on this project, from brief generation to final product. This website will allow Silver to connect customers and future employees with their wide range of services and experience to build a richer base of customers and employees.
