One of TDC’s key corporate objective by 2022 is digital transformation. LUV was awarded the contract to be sole, digital creative and development partner to renovate its existing corporate website (www.thanet.gov.uk). The old site was developed in 2013 and received approximately 1 million visits per year in 2016, but an extensive user research report highlighted that it was no longer fit for purpose.
We highlighted that TDC required a solid yet simple digital framework that primarily focuses on end-user experience first as well as bringing compliance to WCAG2.1 AA accessibility. Each stage was validated by a research-based approach, with testing conducted.